Radio Station Research :: essays research papers fc

Table of ContentsIntroduction2Scope of the Study3Methods Used3Results5Age5Time of Day6Location8Recommendations10Target Format10Target Location11Bibliography12Appendix13IntroductionMusic is a world(a) love of almost every college student. Many develop their personalities, profiles, and various other tastes based on their listening choices. In general, many college students acquire the akin spectrum of listening values. If a radiocommunication station, one that wishes to target the college student state, can discover the musical preferences of the general population of students, they will be able to grow within the specific market.Since the target market is of a personality of the student, generally a crowd that has the same likes and dislikes as his/her peers the target musical format should be fairly easy to determine. Unlike the 25-33 crowd or 40 and up crowd, where their musical preferences range uttermost and wide, each college student has almost the same understanding of th eir values. Possible reasons for this may be peer pressure or self-morale gains, yet it still exists among the college crowd. Thus, a public format may be simpler for a station targeting the college format.The station will be able to gain knowledge for its possible advertisers by analyzing its target populations needs and wants. Plus, they will be able to acknowledge the possible locations of the students, where they go and what they do. The ultimate goal is to find out where the students are spending their money, so advertising can be solicited into purchasing radio time. Advertisers wish to have some concrete data when analyzing which station they wish to spend their money on through airtime. The purpose of this study is to give the possible clients the facts placed in front of them as well as educate them as to where our target is dismissal and the possibilities of gathering our target audience to their place of business.Consumer behavior will come into play in the study, sinc e part of the goal is to gather information on the needs and wants of the consumer, or radio listener. Analysis of behavior is more difficult to determine, because the data placid is based on values and personal judgment. Little data collected will be concrete, since the student will be revealing based on opinions, not facts. However, opinions sometimes hold strong enough to reach a borderline to fact.Scope of the StudyThe study was a descriptive design with an emphasis on the listening preferences of college students. Data was acquired as to which brand of music, or radio format, is most appealing to college students, such as alternative, rock, country, R&B, etc.