Patient Care And Outcome Essay

As individuals, we are going to have different personal views and beliefs, towards issues that we are faced with in life. Every person has the right to think, write or say what ever they wish to, as long as their actions do not affect, harm or threaten any other person. However, when working within an institution involving care for the general public, your own personal beliefs and values can have an effect on how you will approach and act when faced with a certain situation. As a healthcare professional, it is of the utmost importance, that you are self aware and realise what your own beliefs and values are and not allow them to affect any other individual. We all have our own understanding of what is right and wrong, as everyone is different. As you grow and develop into life, your life and work experiences can make you judgemental also sinnical towards certain people and situations. The balance is to remain open-minded and not try to influence other people because of your personal beliefs. Working as a health care professional, means that you have to treat every person as an individual, no matter what their colour, race, gender, beliefs, values or actions may be. Allowing your own opinions or beliefs intruded on the care you give, could have very serious consequences on the patients healthcare and outcome. An example is, a nurse may have strong options about people who self harm and attempts suicide on a regular basis. The nurse may be faced with a patients who does just that and needs her nursing care, but the nurse thinks the patient is a time waster and looking for attention. This could leave the nurse in a dilemma, if her beliefs and options were that strong, she would need to evaluate her thoughts, step back and decide how she will give unbiased care. On being reflective, she would be using her self awareness skills allowing her to have an open mind and try to understand why the patient is doing it. However if the nurse allowed her strong options to be  known then the patient would feel very upset, maybe angry and uncomfortable, leading the patient to self harm again, creating a very unsafe, unsympathetic and awkward situation. The nurse’s behaviour would have a detrimental affect on the patient. The patient may act impulsive and aggressive, making the outcome a different one to what it should have been. For a nurse to behave in this manner is totally unacceptable also un professional. This shows that personal judgements made on a person, can affect the care and outcome given to that patient. In conclusion, it is imperative that as a healthcare professional, we do not impose our personal beliefs, values or opinions on any other person, we need to accept diversity and deliver the highest possible standard of care to every individual. Remembering that every individual has the right to be treated equally and with respect.

Irish Music Assignment Essay

The term Sean-nos or traditional Irish singing in the Irish Language, is a style of singing, which is rooted in the Gaeltacht regions of the Ireland. There are three main styles of Sean-nos, corresponding to the three areas where Irish is still spoken as a community language, the Gaeltachtai of Munster, Connacht and Ulster. Munster Gaeltachtai includes parts of Kerry, Cork and Waterford, the Connemara region of Connacht and the Ulster Gaeltacht in Donegal. Although Sean-nos is practised outside these areas, only in these 3 areas would it be the most popular. Even though all these areas have all share the same interest in singing they all have there own unique ways of performing Sean-nos songs. Sean-nos singing is normally unaccompanied and performed as a solo art. The person who sings a Sean-nos song is usually telling a story through the song by combining many vocal techniques, especially through the use of ornamentation and variation. Sean-nos singers use different techniques to ornament the performance of a song, One syllable in a word can be sung to several notes and the notes can be varies from verse to verse. Sometimes the notes to be ornamented can be adjacent to each other and at other times the gap between them is wide. This style of singing is confined mainly to Munster. Different notes can be stressed for a particular effect, or a note can be held over several beats. for example the famous Sean-nos singer from munster Iarla Ó Lionà ¡ird shows off these techniques of Ornamentation and variation in his most recent album Foxlight which was released in September 2011. Another obvious difference between the Sean-nos style of singing can be seen in the Ulster style. Donegal sean-nà ³s has been heavily influenced by Scots Gaelic song, which is much less ornamented than sean-nà ³s. Donegal singers tend to keep a steady pulse throughout the song. The melody is presented with minimal ornamentation grace notes, and may also contain a steady pulse throughout the song. The Donegal style of Sean-nos singing can be heard through Doimnic Mac Giolla Bhrà ­de who is a well known sean-nà ³s singer from Gaoth Dobhair, Co. Donegal who was the winner of Corn Uà ­ Riada, the Oireachtas sean-nà ³s singing competition, in 2009. Dominic released his own album in 2004 called Saol na Suà ¡ilce, presenting us with the unique Ulster style of Sean-nos singing Like the Munster style of singing Connacht Sean-nos singing in the Connemara area is also highly ornamentated with forms familiar to a traditional instrumentalis and also alot of variation making it difficult to tell the difference between the two, Seosamh Ó hÉanaà ­ from Connemara a famous Sean-nos singer that passed away in 1984 had recorded hundreds of songs using his distinct Connemara style of singing.

Year 1987 as a break point in the development of the chinese Fifth Essay

Year 1987 as a break point in the development of the chinese Fifth Generation filmmakers - Essay Example The decades also saw a rapid growth in the education of the people. A special group of people, studying the art of film making defied the norms for film making, questioning and scrutinizing every single act of their profession. They devised new methods of taking shots, and they were eager to showcase their talents and break the inherent rules of film making. The consequence of which is the birth of fifth generation filmmakers - Zhang Yimou, Tian Zhuangzhuang, Chen Kaige, etc. They revolutionized filmmaking and opened new markets for Chinese films in the West. The critically acclaimed western directors took notice of their talents and the films of these directors such as Yellow Earth, Red Sorghum, etc., won high accolades from the film ‘circle’. To analyze more about the development of fifth generation and its implications on the Chinese film industry, a critical review of the films released during that period can be taken into consideration. Xudong Zhang and Rey Chowâ₠¬â„¢s critical analysis of the films â€Å"King of the Children†, directed by Chen Kaige and â€Å"Red Sorghum† by Yimou Zhang can lead the right pathway to understand why 1987 is considered to be the breakpoint in the development of fifth generation filmmakers. ... It was the third film of Chen Kaige, revolving around a simple man, who goes out to a remote place, outside of his city to teach illiterate people. In the process, he finds out the troubles and suffering of the people with the lack of proper materials to educate themselves and the consequences of the socio economic changes. Chen tries to portray the lack of food, poverty, unemployment and lack of education prevalent in China during this period. In a period where martial arts and urban culture reigned supreme, Chen’s work proved to be an unthinkable one, defying the rules laid out by the censor boards of that time. Irrespective of all its critical appreciations, the film somehow failed to achieve commercial success both in international as well as domestic level. Xudong Zhang’s views According to Zhang, â€Å"King of the Children† released in 1987 needs to be appreciated for two major reasons – its aesthetic nature of film making and its bold way of storyte lling breaking all the norms of the social culture present in that era. Despite this and â€Å"Red Sorghum† being the only films with a more rural background of all the movies from the fifth generation film makers, they actually epitomized the significance of these people. What really impresses Zhang about the film is the ability and skill of the director to bring out his own personal experience combined with the social plundering happening across the country in a melancholic and subtle way, pushing the cinematic modernism to its peak. The thing that befuddles the author is the failure of the film which is considered to be the â€Å"ultimate emblem of China’s Fifth Generation Film† (Zhang 1997). Although the film maker considers it to be an expected occurrence from

Developing an Evaluation Plan Assignment Example | Topics and Well Written Essays - 1000 words - 1

Developing an Evaluation Plan - Assignment Example The aim of the program evaluation is to help the government determine components and project aspects that are working and why. It also aims at identifying project aspects that are not doing well and why. The results of the evaluation will enable project managers make modifications and mid-course corrections, if necessary, to assist the CAUTI prevention project make modifications over its second phase. The evaluation examines the adaptability and flexibility of the project in the fight against the spread of CAUTI in nursing settings. Project managers will use the outcome of this evaluation to expand the existing program so as to ensure that the program handles the new challenges of CAUTI (Dunn, Kathuria & Klotman, 2013). Catheter-Associated Urinary Tract Infections (CAUTI) is harmful, therefore demanding procedural approaches for its elimination. Measurement is key in providing useful data that is useful in coming up with methods of curing and preventing infections among individuals. The measurement aspect focuses on process, culture, and outcome measures. The three concepts all aim at providing the relevant data for the elimination of CAUTI. Therefore, measurement aims at determining the efficiency of each stage of the overall process of the elimination of CAUTI. Data collection is a key stage and helps in providing views to the team, thus promoting efficiency and sustainability of the process. Collection of data aims at ensuring that it alters the culture and reduces the CAUTI rates among individuals. The process is, therefore, crucial for the improvement of the process through offering criticism to the process and ensuring that it is efficient in achieving the set objectives (Wright, 2013). The operation Stop CAUTI incorporates (HSOPS) Hospital Survey on Patient Safety Culture to help follow on changes in the safety of the patient over a given period. It also helps appraise the

Discussion 2 Week 1 Impact of Financial Concepts Assignment

Discussion 2 Week 1 Impact of Financial Concepts - Assignment Example This means you would be responsible for paying taxes on money that you may not have even received yet. On the flipside, expenses can be incurred before you actually pay them out – meaning you can reduce your tax liability before paying out. This is at the core of finance. The time value of money tells you that $1 today is worth more than $1 tomorrow. The reason is because you can invest that $1 today and have it be worth more tomorrow. What does this mean for your business? You want to hold onto your money as long as possible and receive money as quickly as possible. You can do this by paying your bills right before they are due and finding ways to have your customers pay you as soon as possible. Keep in mind this ignores other psychological factors like your vendors being happy if you always pay them immediately (which could lead to more flexible payment terms or even discounts). The more risk you take, the more return you should expect. If given two options with the same return, you should always choose the option that has the least amount of risk. Likewise if given two options with the same level of risk, you should always choose the option that has the highest return. Opportunity cost is the cost associated with choosing one option and forgoing another. For example, a high school graduate has the option of going to college or working full time. If she chooses college, the cost of her decision isnt just the cost of tuition and books, but the money she is missing out on by not working fulltime for four years while she is in school. If she chooses to work full time, the opportunity cost is the amount of money she would have made (in excess of her regular pay) for having a college degree for the rest of her life. So lets say she can make $10/hr without a college degree, or $15/hr with a college degree. She needs to take into account the $5/hr she will lose out on for the rest of her life by not going to college now. There are also

A critical analysis and evaluation of strategy development in the Assignment

A critical analysis and evaluation of strategy development in the global transportation and logistics industry - Assignment Example Rivalry among existing firms – Many organizations belonging to the same industry treat their competitors as rivals. This is so because organizations in the same industry competes each other for various factors which includes resources, customer base, and other associated factors which supports their business operation to gain competitive advantage. Bargaining power of suppliers – during high level of competition suppliers have numerous options for their customers which empowers them with capability to negotiate with their customer organizations on the cost of resources. Bargaining power of consumers – due to increase in number of companies offering same product the consumers gain power to negotiate the price of the product since they have numerous options of companies offering the same product at different prices. Potential development of substitute products – when a new product is launched in the market as a substitute of available products the competition level raises for the latter case (David, 2006, p.92). FedEx Corporation is involved with the logistic services and serves a vast area across the globe with strong logistics capabilities. In the context of the company Porter’s five forces model has several relevant points which the company has considered to meet the challenges of high competitive force posed by its competitors. The company since its inception has significantly performed strategic analysis to remain ahead of its competitors by identifying different crucial aspects of the business and industry requirements. Since the company is fully involved in transferring of goods from one place to another, the threat of new product as its substitute is low. To reduce the threat of high competition from its rival organizations FedEx has continually strengthened its core business requirement, i.e. logistics system to gain customers’ trust. The company faced the threat from the Postal Department in U.S. when people started availing their

Amazon Research Paper Example | Topics and Well Written Essays - 3250 words

Amazon - Research Paper Example Since its inception, the company has witnessed significant growth to become a member of Fortune 100 Company in the US. It specialises in selling a variety of goods and services online. 1.1 Mission and strategy of Amazon According to its official website, the company’s mission is: â€Å"to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.† The company uses the strategy of selling a variety of products online and it targets customers from all corners of the globe. 1.2 Products or services of the organization Amazon.com offers millions of unique new, refurbished, and used items in categories such as books; movies; music & games; digital downloads; electronics & computers; home & garden; toys; kids & baby; grocery; apparel; shoes & jewelry; health & beauty; sports & outdoor; and tools, auto & industrial (Amazon, 2013). The company has also incorporated thousands of sellers and software developers which use its trademark across the globe. 1.3 SWOT analysis â€Å"A SWOT analysis is used to identify internal strengths and weaknesses of a business and external opportunities and threats facing it,† (Strydom J. p 31). This section outlines these environmental factors facing Amazon. Organization’s internal strengths and weaknesses Strengths Regarded as the world’s best online retailer of various products Technological innovation has driven the growth of Amazon.com to offer a wide range of products to the customers conveniently and at lower prices. It operates international retail websites, and worldwide network designed to fulfil the needs of the customers across the globe Amazon is comprised of teams that work across the world on behalf the customers and it provides 24/7 support to the consumers. Weaknesses The company is mainly present in developed parts of the world where some developing countri es are not fully covered The payment methods used by Amazon are not compatible with other countries’ banking sectors Organization’s external environmental factors Opportunities The company has opportunities to partner with different retailers which will help it to increase the revenue it generates. New information and communication technology is continuing to develop hence the company is poised for continual growth. Threats Online retailing is now characterised by competition since a wide range of organizations have also adopted this strategy which is very convenient. 1.4 Staffing in terms of employee categories Amazon is an equal opportunity employer and it is committed to staff a diverse workforce on the basis of a barrier-free employment process. The company employs about 88  400 people around the world and it has offices fulfilment centers, customer service centers, data centers, and software development centers around the globe (Amazon, 2013). The company is gui ded by the provisions of Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans'

Changing role of computer assisted langauge learning (CALL) Essay

Changing role of computer assisted langauge learning (CALL) - Essay Example Given that scores of tutors and apprentices are already on the social media, the acquaintance with these sites makes it a comfortable avenue on which they can freely communicate and express their views. The SMs are social sites, which enhance socialisation, encourage creativity, as well as sharing of information. Consequently, these sites can be used to boost exchange of ideas and cooperation within the teachers and students body (Josteen, 2012). Page 4 According to Josteen (2012), the popularity of social media is another reason for choosing it as an educative media. The use of various social networks among students proves that a majority of them access SM from desktops or the use of mobile phones. Facebook ranks first in popularity among the other tools for social networking; it has more than eight hundred million subscribers. Linked In and Twitter have fewer users, at around 100 million and 500 million users, respectively. This implies that they are quickly closing in on the gap o pened by Facebook. The increasing trend indicating the popularity in use of technology and social media in both current and incoming students have revealed to educators that social media serves the function of academically reaching out to a large number of students hence fostering apprentices results in the classroom. Therefore, the use of SM facilitates sharing of information thus drawing people with similar educational and technological interests to unite. Page 8 Josteen (2012) asserts that such SM tools as Facebook, twitter, YouTube and Linked In are web 2.0 appliances amplify the creation and exchange of user-generated content. In their elucidation of SM’s relation to Web 2.0, Kaplan and Haenlein (2010) postulate that SM is an Internet-based appliances’ group, which builds upon Web 2.0 ideological and scientific nitty-gritty, and facilitates the generation and sharing of user-generated substance. In SM, user-generated content implies the generated and exchanged dig ital images, text, video, as well as video. Moreover, SM entails a range of web-based appliances, which foster communication (Facebook, Twitter, and blogs), multimedia exchage (YouTube and Flicker), as well as collaboration (social bookmarking and wikis). Page 15 SM allows people to create networks throughout the world and augment relationships by swapping private and expert information. Josteen (2012) indicates that many instructors acknowledge SM’s popularity thereby raising their curiosity in incorporating its usage into the contemporary classroom. Moreover, SM can have a favorable effect on learning professionals via the expansion of a system of contemporaries, community building, as well as membership engagement. By building an enhanced understanding via expert development, instructors can better recognise the best means of implementing SM in order to realise their pedagogical objectives. SM presents a professional advancement opportunity without requiring an individual to leave his/her workstation. In addition, it offers instructors a channel of collecting resources, including research material and publications, for learning novel strategies via blog posts and videos in order to get news and updates affecting their areas of profession. SM saves instructors time and resources in achieving professional requirements while offering skills and experience in utilising SM to boost their teaching. Therefore, instructors should make

Business Game Report Essay Example | Topics and Well Written Essays - 1750 words

Business Game Report - Essay Example Something that also needs to be taken into account is the performance of the company. In my case I have taken consideration of the funky footwear company. The decisions made by the management have seen a lot of influence in the way it has fared as it is seen in the competitive intelligence report. My analysis of this report will bring to point some of this issue am mentioning. The reports present a critical look at some of the decisions made. These decisions have had an impact on the trends of performance of the company. I will do an analysis and an evaluation of these records to see what the companies have been up to for the period of ten years. Industry and company report In this section of my report I analyze the performance of this company over the period. The report analyses the performance of all the companies that are under the footwear industrial. The performance is ranked and valued contrary to the investor’s anticipations whereby the investors periodic set performanc e target that is mostly yearly. From the data and statistics collected, the scoreboard shows that the company’s performance is quite significant and even going behold the investors’ expectations. ... The 20th year proves it right according to majority of the company’s performance that very year comparing to the previous year. However, every investor is experiencing behold his expectation as far as the company performance is concerned. Companies B, E and F shows quite a positive performance and emerges to the only three companies to be ranked as the best performing according to the earning per share . On the same note, the same companies are the high scoring companies even behold the investors’ expectations on the EPS. Company B emerges to a greater performer with an average of 15 performance wise while the rest two rate at 2 and 3 respectively. On the other hand, company H records the lowest performance rate that is below the investors’ expectations while the rest of the companies perfume poorly but not as company H. these outcome are captured from the inventory price and the returns on shares. Therefore it will true to say that, there is an interconnection i n the three based on their performance on ROE and EPS records. Companies A, B and F all have an average of A in scoring and that shows a significant performance according to the credit rating something which is way behold the investors’ expectations. Nevertheless, the rest of the companies though not scoring too high are still within the performing the investors’ expectations. On the image rating, three companies emerges to be performing behold the investors’ expectations. We have records on how the company’s production has been trending on the market which is recorded on the fourth page of the report. The production rate is therefore compared against the consumption and the dropped items. There is a behavior of maintaining and even reducing the

Unethical Drug Marketing in the Pharmaceutical Industry Research Paper

Unethical Drug Marketing in the Pharmaceutical Industry - Research Paper Example ned the motives of Big Pharma as they market drugs without adequate regard to the effects that such marketing practices have on the patients and consumers. In their pathological pursuit of profits, drug companies have indeed thrown caution to the winds and have sacrificed ethics at the altar of profits. This paper examines the unethical drug marketing strategies used by Big Pharma by analyzing them from the perspective of utilitarianism and deontology. The emphasis in this paper is on finding out if the drug marketing strategies are justified according to the philosophical theories discussed and whether they satisfy the minimum requirements for ethical behavior. Note that there is no special emphasis on whether these strategies are completely overboard. Instead, the analysis is around whether they meet the basic criterion for ethical behavior and good conduct. The five tactics used by drug companies to market their products can be categorized according to the potential for harm that they cause to patients. This categorization would yield that the following is the order (from the least harmful to the most harmful): physicians targeted promotion, DTCDA, unethical recruitment of physicians, researchers’ conflicts of interests, and data manipulation in clinical trials (Chiu, 2005). Considering the fact that the intended beneficiaries of these strategies who are the patients stand to suffer the most because of these tactics, it is worth asking whether the drug companies have the interests of the shareholders alone in mind when they resort to these practices. The fact that they favor the interests of the few (shareholders) at the expense of the many (the patients) clearly indicates that their marketing strategies are not conscionable from either a utilitarian or deontological point of view. This would be discussed in detail in the succee ding paragraphs. Suffice to say that drug companies are indeed crossing the line as far as ethics and unethical behavior is concerned

Academic degree Essay Example for Free

Academic degree Essay After the SPM examination,many students have to decide their future on which education to pursue. Some of my friends chose to enrol in college. I decided to study in matriculation college as a Pre-U qualification to enter university. My reason is university education is better than college education. This is because university has a better education system,more dedicated lecturers and better facilities. First,university education provides a better education system than college does. A SPM certificate is enough for you to enrol in a college but to enter a university you need a Pre-U qualification such as STPM or A-level. This simply shows that it is harder to study in university as you need some qualifications in which the college does not demand. Besides,the grading system in university is stricter than that of college. So,students have to work harder to get a good result. On the other hand,most college change their grading system,according to the overall result of their students. Moreover,the the syllabus in university is well designed. Besides giving knowledge,it helps to develop the social skills of students. For example,Students have to do survey on public about topics related to their study. This ensures that the graduates can have critical thinking skill and communication skill. Universities usually hire more experienced lecturers with better knowledge. According to a research, these lectures possess a Master or PhD degree and some even graduated overseas. Thus,they have higher level of of knowledge which benefits the students. Besides,Most of them have years of teaching experience and so they know how to guide their students,developing their skills and exploring their potential. For instance,a Physics lecturer does not only talk on theories. Instead,he teaches the students to analyse a problem logically. They are also more caring and responsible to their students. These qualities are hard to seen in college lecturers,who are mostly bachelor degree holder and work just for money. (very serious generalisation here!) Last but not least,university usually has better facilities,for example,the state-of-art computers. Unlike those college such as Inti College which are run by private companies,university has a better management. Thus every single thing in the university,including the infrastructure is planned and developed well. This is beneficial to students. For instance,university with advanced laboratories is beneficial to students as they can learn science better by being explored to the real situation while conducting experiments. Besides,university with better sports facilities can help the students to relax their mind. In other words,better facilities means a more conducive environment for university students. In a nutshell,university education is better than college education for its better education system,lecturers and facilities. Despite the growing number of college in our country,I advice fellow friends to choose university education so that when you graduate,you are competitive enough to survive in this ever developing world.

Best High School Experience Essay Example for Free

Best High School Experience Essay My best high school experience would be graduating. Me graduation was the highlight of my teenage life. I was happy to be leaving high school and beginning a new chapter in my life. I was excited to step into adulthood and be independent. Of course I mentally prepared myself for what was to come and I was more than prepared for all the challenges I would face with being on my own and starting college. This would be my first year in college and I can say that everything has been going pretty good. There has been some up and downs along this new journey of mine, but I really can’t complain. I am on the road to success and I know my parents couldn’t be any happier. I hope to someday accomplish my dream of becoming a pediatrician and working with children. I feel proud of myself for coming this for and I’m glad to say that this is just the beginning. All of this wouldn’t have been possible if I wouldn’t have graduated high school so graduating high school is by far my best experience.

Marketing Plan For The Bank Of America Marketing Essay

Marketing Plan For The Bank Of America Marketing Essay Bank of America (BoA) is one of the worlds largest financial institutions and holding companies. It has achieved this via a combination of strategic business and marketing decisions which enabled it to expand to cover more than 75% of the United States population and 44% of the countrys high net worth households for a total of 55 million consumer and small business clients. The marketing plan of BoA is highly detailed to accommodate the many products and services the bank offers the U.S. and international consumer. Competition within the U.S. banking industry is fierce with a number of large banks in the market place including JP Morgan Chase, Citigroup, Wells Fargo, and HSBC, all offering similar products and services to the U.S. population. Innovation amongst the banking industry is difficult to achieve and hence rare but BoA, through its earlier investment in services research and development, is well positioned to increasingly expand its market share. The banks strong distribution network, unmatched by any of its competitors, allows it to hold a strong market position in the U.S. and international market which will allow it to withstand the current financial crisis and depressed economic conditions. Its concentration in the U.S. means that its affected by the movements in the U.S. economy. For example, during the economic crisis the bank sustained heavy losses due to the subprime market exposure which placed a great deal of pressure on margins and eroded the banks capital. Its ability to quickly repay its government loans borrowed via the Troubled Assets Relief Program (TARP) displays the banks cautious and sensible approach to capital management and dividend policy thus further strengthening its solvency position. Despite having already maximised its market share of U.S. deposits under federal law, BoA still has a number of expansion opportunities available. These include its credit card and affinity marketing operations, its wealth management business through its acquisition of Merrill Lynch and its mortgage division through the acquisition of Countrywide Financial Corporation. These opportunities however will be subject to pending government measures and regulations due to be developed as a result of the recent financial economic crisis. The banks main objective is to dominate the American retail banking sector and strive to become a market leader by obtaining the largest market share through better value for money banking products, better customer services, tailored banking solutions that suit customer needs and high promotion spending. It secondarily plans to expand its brand into international markets and become a universal bank. BoA has chosen to position itself as an all-American brand, with sponsorships and products that include NASCAR and Major League Baseball. Given that banks essentially sell the same services and products, differentiation is necessary to gain a competitive advantage by providing the consumer market greater value propositions. Innovation amongst the banking industry is difficult to achieve and rare but BoA, through its earlier investment in services research and development, has revolutionised banking by providing innovative products such as the Keep the Change campaign, full customer service branches and advanced online banking facilities. The primary product that BoA focuses on promoting is its brand. By creating brand awareness, the bank aims to build consumers confidence and trust and thus cater to their needs as a secondary approach by offering products and services including: The bank allocates $2.3 billion to its marketing budget, and that amount is expected to grow (Anne Saunders, Brand and Advertising Executive Oct 2008). Advertising campaigns have been realigned to match customers concerns about banking. Implementation is usually on an annual basis which ensures that before the second phase of the project is covered, the funds released for the first phase have to be accounted for fully. This helps curb the misappropriation of funds. The implementation of the market plan in phases also enables the investors to monitor the progress of the business at different levels of growth. Control BoA employ a constant measuring process using a dashboard approach aligning the critical elements in the marketing mix that seem to do the most and make the most difference not only for our brand, but, specifically, for product salesà ¢Ã¢â€š ¬Ã‚ ¦ BoA is deeply steeped in Six Sigma we are continuously conducting a measurement processà ¢Ã¢â€š ¬Ã‚ ¦ we plan; we test; we implement; we analyse; and we refine (Anne Finucane, Chief Marketing Officer, Bank of America). Customer satisfaction and feedback is measured via branch and online questionnaires, feedback forms, media reports and brand loyalty linked to product and service use. BoA constantly reviews Return On investment (ROI) on each product in terms of profitability by customer, segment, region and unit as well as comparing the best use of media alternatives. In 2007, BoA introduced a brand positioning and tag line with a totally integrated marketing approach Bank of America The Bank of Opportunity. This was the latest campaign in the banks marketing history. Its ongoing successes, despite the economic booms and busts, can be attributed to its research methods, innovation, product development, customer segmentation, sales training, and corporate social responsibility.

The Role of Humor in Kurt Vonneguts Cats Cradle :: Cats Cradle Essays

The Role of Humor in Kurt Vonnegut's Cat's Cradle "I've narrowed comedy down to two words: clown and farts. Because first it makes you laugh, and then it makes you think." Dave Attell's joke comes remarkably close to describing exactly what it is that Kurt Vonnegut is able to do with his writing. First, he makes his readers laugh, and then he forces them to think. By employing such humorous devices as irony and satire, Vonnegut is able to bring humor to a less-than-humorous subject. Cat's Cradle is Vonnegut's novel about the day the world ended. Why, then, is it so full of jokes? By making it so, Vonnegut makes it easier for himself to get his point across. Rather than making the book a crusade against science or religion, he instead creates a light-hearted look at people themselves. By seeing the characters in the book and laughing at them, he is forcing us also to laugh at ourselves. By openly criticizing one religion or another, Vonnegut feared he would have alienated a potential audience or created some discomfort. Rather than offend anyone, then - or perhaps rather to offend everyone equally - he instead created Bokononism, using aspects of all religions, and exaggerating them to the point of absurdity. Though we may laugh at the Bokononists, at the same time we realize that there are certain truths in the creed. In this manner, Vonnegut gets his audience to think about themselves and the follies of their own religions. Another important part of the book is the constant "tirade" against science. Jonah's writing makes it evident that he finds all scientists to be cruel, cold, and unfeeling. At the same time, Vonnegut paints the scientists in a humorous light by employing such techniques as Dr. Breed's scolding of Miss Faust, in which he proudly proclaims how long it's been since a fatal accident. The Role of Humor in Kurt Vonnegut's Cat's Cradle :: Cat's Cradle Essays The Role of Humor in Kurt Vonnegut's Cat's Cradle "I've narrowed comedy down to two words: clown and farts. Because first it makes you laugh, and then it makes you think." Dave Attell's joke comes remarkably close to describing exactly what it is that Kurt Vonnegut is able to do with his writing. First, he makes his readers laugh, and then he forces them to think. By employing such humorous devices as irony and satire, Vonnegut is able to bring humor to a less-than-humorous subject. Cat's Cradle is Vonnegut's novel about the day the world ended. Why, then, is it so full of jokes? By making it so, Vonnegut makes it easier for himself to get his point across. Rather than making the book a crusade against science or religion, he instead creates a light-hearted look at people themselves. By seeing the characters in the book and laughing at them, he is forcing us also to laugh at ourselves. By openly criticizing one religion or another, Vonnegut feared he would have alienated a potential audience or created some discomfort. Rather than offend anyone, then - or perhaps rather to offend everyone equally - he instead created Bokononism, using aspects of all religions, and exaggerating them to the point of absurdity. Though we may laugh at the Bokononists, at the same time we realize that there are certain truths in the creed. In this manner, Vonnegut gets his audience to think about themselves and the follies of their own religions. Another important part of the book is the constant "tirade" against science. Jonah's writing makes it evident that he finds all scientists to be cruel, cold, and unfeeling. At the same time, Vonnegut paints the scientists in a humorous light by employing such techniques as Dr. Breed's scolding of Miss Faust, in which he proudly proclaims how long it's been since a fatal accident.

Rational Unified Process :: essays research papers

Introduction This paper has the intention to explain what Rational Unified Process (RUP) is like an IBM product and a CASE tool. After is explained what phases it has, what are the most common extensions thus what are its workflows more used. The Rational Unified Process (RUP) is a software design method created by the Rational Software Corporation and now is part of IBM developer software. This paper describes how to deploy software effectively. The Rational Unified Process (RUP) use commercially proven techniques, and is a heavy weight process, and hence particularly applicable to larger software development teams working on large projects. Rational Unified Process (RUP) Rational Unified Process (RUP) is an object-oriented and Web-enabled program development methodology. RUP would be taken like an online mentor that provides guidelines, templates, and examples for all aspects and stages of program development. RUP is a comprehensive software engineering tool that combine the procedural aspects of development (such as defined stages, techniques, and practices) with other components of development (such as documents, models, manuals, code, and so on) within a unifying framework. The RUP defines the following guidelines and templates for team members to follow during a product’s lifecycle: Develop Software Iteratively Given the time, it takes to develop large sophisticated software systems it not possible to define the problem and build the solution in a single step. Requirements will often change throughout a projects development, due to architectural constraints, customer’s needs or a greater understanding of the original problem. Iteration allows greater understanding of a project through successive refinements and addresses a projects highest risk items at every stage of its lifecycle. Ideally each iteration ends up with an executable release – this helps reduce a projects risk profile, allows greater customer feedback and help developers stay focused. Manage Requirements A documentation framework is essential for any large project; hence, RUP describes how to document functionality, constraints, design decisions and business requirements. Use Cases and Scenarios, are examples of artifacts prescribed by the process and have been found to be very effective at both capturing functional requirements and providing coherent threads throughout the development and deployment of the system. Use component based architecture Component Based Architecture creates a system that is easily extensible, promotes software reuse and intuitively understandable. A component often relates to an object in Object Orientated Programming. The RUP provides a systematic way to build this kind of system, focusing on producing an early executable architecture before committing full resources on a project.

The Wife of Bath by Geoffery Chaucer :: essays research papers

The Wife of Bath, Dame Alice is quite a spiteful woman even though she desires only a few simple things in life; power and control. Through her prologue and tale, she makes mirror images of herself , which reflects the person who she really is. Dame Alice desires the obvious in life, but what she most desires above all is being more powerful than her man, her spouse, and her lover. In a relationship, she wishes to be dominant, the one who has the last to say, the one who has control over all things in the relationship. This can be first seen in her prologue, "I'll have a husband yet who shall be both my debtor and my slave and bear his tribulation to the grave upon his flesh, as long as I'm his wife. For mine shall be the power all his life over his proper body, and not he†¦"(55-59). It is then shown again in her tale when knight returns the castle and fulfills the task assigned by the queen, "a woman wants the self-same sovereignty over her husband as over her lover, and master him; he must not be above her" (174-176). Yet another example of Dame Alice's wish to be dominant is presented later in the tale told by her. The old hag, after marrying the knight, gives him a choice. It was either to have her old and ugly but faithful or young and pretty but wonder off. "You have two choices; which one will you try? To have me old and ugly till I die, but still loyal, true, and humble wife that will never displease you all her life, or would you rather I were young and pretty and chance your arm what happens in the city where friends will visit you because of me, yes, and on other places too, maybe."(309-316) By comparing the Wife of Bath's prologue to her tale, it is quite obvious that Dame Alice wants to be the old hag. In some aspects, Dame Alice can be said to be jealous of the old hag. After all, the hag was given power and dominance over her husband. In Dame Alice's true life it was not completely true. The husbands that Dame Alice had, "three of them were good and two were bad." (92) The three that she had were called 'good' because they "were rich and old†¦"(93) Dame Alice had complete control over them.

Does the Media Dictate Our Life? Essay

They will view all the notifications first before doing anything else. Such is the situation today where people are very dependent on Social media. Media can be classified into two main types old and new media. Where the old media consist mainly of newspaper while the new media consists of the television and the social media etc. While some may argue that Social media may not be dictating our lives, it is indeed true that it has taken control of our lives in many aspects from our behaviour, perceptions, culture, fashion and more. Thus I strongly believe that media plays an important role in dictating our way of living. Some may argue that media does not dictate our life to a very large extent today mainly due to the fact that people have the ability to categorize what is true and what is not such that they do not easily get influenced by what is shown in the media. Due to people’s ability to critically evaluate all that is shown on the media their lives are not dictated by the media alone but instead, they also have a say in deciding what is important for themselves. However, in reality, it is true that the media does dictate a large portion of our life today. Media plays a deciding role in many aspects of our lives starting from our perception, culture, advocacies, behaviour, environmental awareness as well as political believes. Media plays a vital role in influencing our perceptions of the public as well as the celebrities as the Media chooses what it wished to portray to the public based on what it believes the public would wish to see example Tabloid News about the latest celebrity gossips. In this process, the media has the ability to change the information that they release in order to make it more appealing to the general public. As a result, this causes people to believe the false information that is given in the media mainly because of the fact that people do not truly intent to cross check with other sources. This prevents them from being able to fully distinguish between what is and what is not reality. Moreover, since the media only focuses on sensationalising the news and not merely portraying the message to the public, it leads to the public conjuring up the wrong image about certain people or events. This proves that the media does indeed play a vital role in dictating people’s perceptions on various aspects. Also, the media has now allowed for different culture to spread around the world and has led more people to find out about the popular culture of others around the world . This has now allowed people to embrace the traditions and popular culture that is followed by people in other countries and so influencing people’s willingness and ability to embrace other cultures. For example, Korean Pop also known as K-pop is famous world wide mainly due to the Media. Media paved the way for this popular culture to travel around the world allowing people across the globe to know about it. It is not uncommon to identify a Shinee (a K-Pop band) fan among people not only in Korea but around the world. That is the extent to which media has now allowed people to learn more about others cultures. At the same time, it has also allowed people to understand more about their own culture and roots so that their own heritage is not forgotten. Anyone who wishes to find out more about their own heritage only have to type into google or youtube and they will be bombarded by various information both in terms of articles as well as videos which they could use to improve their knowledge about their own heritage. Thus media plays a vital role in allowing people to understand their own culture and also embrace the culture in other countries The media also plays a vital role in dictating peoples lives due to the fact that it is a platform for governments to spread messages to the public and it is also the platform for people to voice their opinions and raise awareness about the other political systems. Media serves as the basis through which governments may engage in propagation so as to brainwash people into believing that their ruling is the best and they could also influence people into believing that they are happy mainly through censorship where people are not aware of what is actually happening around them. An example pertinent to this would be what is happening in North Korea whether the government is engaging in propagation by controlling the censorship such that it decided what the people should view. During World War II the government decided to portray to the public to the image that the soldiers were doing well though in reality they were not doing very well. As a result, this led people having a false hope and belief that they were doing well and thus affecting their perception of what is happening around them. As a result, people were misinformed about the actual situation yet they were unaware of it as they had fully trusted what was shown in the media. Therefore, it is true that the media completely dictates people’s lives in terms of the information that they receive and thus the type of image that is being portrayed to them Also, the media is responsible for changes in people’s behaviors as well. Media in terms of television, internet, constantly portrays image of celebrities dressed in a particular way and this does to a large extent influence people to follow the same trends as they conjure up the image that that is the latest fashion. Thus results in their changing taste and preference for certain goods and services. This proves that people’s taste and preference is influenced more by what is shown on the television rather than just what they actually like. Moreover, the media can also influence people in terms of their behaviour example, media is one of the main factors for the changing crime rates, violence, sexuality and more. For example, there was a case in India where a student had stabbed his teacher as his teacher had complained to his parents that his proficiency in Hindi was poor and that he had to do something to improve it. When asked what had actually motivated him to do so, the boy had mentioned that he was influenced by a recent Bollywood film called ‘Agneepath’ which had a lot of violent scenes. He mentioned that it was only after watching that movie that he was inclined to stab his teacher. This indeed serves as evidence to show the extent to which the media in its various forms could influence people into believing that certain deeds are fine to do though in reality it may not be therefore causing them to engage in the wrong behaviour In conclusion, it is true that while people choose what to believe and what not to believe, the media ultimately plays a large role in influencing people in various aspects of their lives. It thus becomes a necessity for people to be cautious of what they should believe and what they should take with a pinch of salt. It is of great importance that people do not just blindly believe what is shown in the media but instead practice some critical thinking to decide what is really true and what is not.

Mexican Culture Essay

I. originationA. Hello my name is Yaakov B. The purpose of my display today is to inform you on the Mexican culture. C. First, I will talk intimately the early taradiddle of Mexico. Second I will talk intimately its theology. drop dead I will tell you about the lifestyle This ends my introduction .now onto my body of my insertion II. Mexican culture goes back to the olmec, Maya and Aztecs1. The Olmec where the clenched clenched fist Mesoamerican civilization, they were also the first to employ blood based rituals, they had type of fine art characterized by the colossal heads. 2. Maya lived in a vast area covering separate of present day Guatemala, Mexico and the western areas of Honduras and Salvador. Mayas had no central king that ruled a vast empire. Each city had its experience ruler. Ancient Maya developed advanced systems of astronomy, mathematics an accurate calendar systems, extensive address routes. The jaguar is the icon of power of Maya history.3. The Aztec emp ire was commonwealthd by a collection that was once nomadic. The Aztecs principal food was tortillas. Tenochtitlan is their chapiter city, which is present day Mexico city.B 1. These civilizations where finished by the Spanish in 1521.hernado Cortez come with by five hundred and Indian allies. The Spaniards won victorious over the Aztecs. 2. The Spaniards had ruin weapons and horses. Iron armor and steel swords were where in a higher place Aztecs weaponry as the Aztecs had clubs, wooden swords, and spears. Guns and cannons were utilise to annihilate the Aztec defense . Horses stunned Aztecs for they had neer seen horses before.3. The Spanish brought new diseases, such as smallpoxs which killed many people. An African slave who came in 1520 had small pox. single of the Spanish spends contracted the disease. During combat the soldier died and Aztecs contracted the disease which killed many .That was my fist point. Now into my second point.A. Religion in Mexico was influence d by Spanish rule. 1. The Roman Catholic Church had a strong influence. Hernandez Cortez was the iodine who brought the catholic church to Mexico . 2. Priests learned inherent languages and converted American Indians to catholism. this way it would be better talk then to engagement for conversion.B. 1. Catholism was established as the dominant organized organized religion of Mexico. Catholicism is not just a religion its a way of life in Mexico. Fifty part of Mexicos population attends weekly potbelly in their local church. Religion is a big part of Mexican culture.I get shared the early history of Mexico and religion. Now onto my last point A. The lifestyle of Mexico consist of jubilances, cinema and arts 1. A celebration that is celebrated is the day of the dead. This celebration has come far as the Aztecs. This pass is for remembering and honoring those who have passed away. 2. The booming age of Mexican cinema. This period amidst 1935 to 1969.the golden era is thought to have started with the film vamonos con pancho villa (1935). To now it has been considered the exceed of the cinema of Mexico, another famous participant of this era is Maria Felix. 3. Diego Rivera the artist who pied many famous paintings such as the flower vendor, and many more. Fernando Botera had a bizarre style of painting all of his characters were curiously figured which would be impossible in real lifeIII. ConclusionI have shared the early history, religion and lifestyle of my unique culture. Now into my demonstration of my presentation. 1. The significance of the history of Mexico is to inform people about the great history of Mexico. 2. The religion is the cause of Spanish influence on Mexico. 3. Lifestyle is significant because of how it has developed.I deprivation to thank all of you for allowing me to share this authoritative part of me with you.

Cellphone Addiction

Cell Phones In many ways, red cell phones are addictive. The gadgets are an definite integral part of many people’s days. Smartphones are often glued to peoples hands or accessible via blue tooth technology. Negative effects of cell phone addiction include complete isolation and unbalanced priorities.As a growing number of people are food getting to be victim of this cell cellular phone addiction has come to be a wicked in the real world that is current.Another symptom is you feel the need to have the device with you at the after dinner table and look at apps rather than much talking to family members over meals. Is apply your cell phone constantly in your hand or within your line of vision? You obsess over the item; check your obsession is a cell phone addiction.Look at your mobile phone bill. If your bill exceeds your budget yet you are not prepared to scale back the services, you are likely facing an addiction.Phone addiction is extremely due much like alcohol dependenc e.

The cell phone late may be just one part of a larger addiction to modern technology in general. After all, many smartphones what are equipped with apps to play games, good browse the internet, and send emails. Online social new media networks are growing rapidly. There are several, keyword with the big players including Facebook, Twitter, and Pinterest.It is possible to locate some of the advice and solutions to repair check your husbands phone dependence.The interaction is fun and you begin to spend more time daily on your static mobile device. The time-consuming hole is an easy one to be sucked into given all of the available features of the smartphone. http://christywrites. hubpages.In other words, it does not fulfill with the nosological criteria for chronic disease classification.

Its far better to understand the fair warning signs of mobile phone dependence.Then youve got to be conscious of its signs and symptoms if youre much searching for the way to break cell mobile phone addiction.It may lead to negative effects on personal relationships in addition to a health.Addiction is understood to be a more compulsive demand for and or usage.

dilute Solutions to mobile phone addictionTeenage cell phone economic dependence is tough to deal with but you need to try everything that you can to help children to overcome the obsession.The very mere fact which you receive upgrades from work and early may examine your telephone, youre placing a fantastic deal of work-stress in your mind.They might find a harder time making own choices discovering facts and retrieving after the telephone is unavailable for use.You need to seriously attempt to treat your addiction, if you believe youre addicted to your phone.

How does Mark Haddon use the first person narration in The Curious Incident of the Dog in the Night-Time? Essay

In the quarrel of Christopher Boone The rum at unravelant of the traverse in the wickedness date is a execution of instrument whodunit fiction romance. This appropriate takes you on a astonishingly rough-and- expressy locomote by means of with(p automobilemineicate) the riging of 15 family sexagenarian Christopher agony from Aspergers syndrome a male child who turns to maths for comfort, who shag non wipe turn up foods if they atomic recite 18 abject on his plate, and who judge the electromotive force victor of his mean solar day by the number of similarly biased cars that materialise him on the trend to school. The report of the mar of Mrs trims label is told from Christophers perspective. Author, recognise H add upons recitation of the initiatory mortal taradiddle is potent in the style in which it enables us to come in Christophers mind, it as creates problems for the indorserthrough step to the fore the novel, it cash in one s chipss composeise for us that Christopher follows it tough to psycheate perception or debility versa to demand different nations emotions. The event that Christopher has Aspergers syndrome adds to his inability to disturb to how separate peck tonicity. As a chair of this Christopher gain vigors disembodied spirit in a truly landable expressive style and passs to pass things in dissever of exposit. This neediness of accord is highlighted during the novel. initi entirelyy the r forthe Christopher fails to hear Mrs trims wrap upense and curse at the uncovering of her dog, and subsequently his omit of ca custom for his gos unhappiness and regret. in that location was a ships officer and a police matron. The policewoman had a fine locating in her tights on her left ankle and a red qualifyingroom start in the core of the hole. This reference cross-files Christophers logical system and misgiving and how he failed to make believ e that the policewoman had been hurt.The shady mishap of the frank in the Night-Time is a discharge mystery novel. Christopher discerns us how he does non corresponding puritanical novels. The graduation soulfulness memorial is cracking for the ref becaexercising its as if you ar traveling with Christopher on a transit and you ar in that respect with him whole(prenominal) the epoch in the parole. As a lector you liveliness this mood beca engage in the hold in the major events run to you and Christopher at the resembling age so as a stove Christopher is veneer new(a) give births, whilst you the indorser atomic number 18 generateting a shock. The subscriber and Christopher are devil unbroken in the hidden for the equivalent metre of epoch until the fair play set downs revealed. becausece I stop rendition the garner because I tangle sick. pay off had non had a sum of money attack. cause had non died. set out had been live ly all the cadence. This ac have it offledgment shows the conviction when Christopher finds out that his suffer had non been dead, and in situation alive. His chemical re mouldion to this is not barely shiny besides as a lector you could mean in your head that meaning and demo his facial nerve expressions. remember Had wear offs use of the premier(prenominal)-class honours degree someone vote counter makes the chronicle expect untold impenetrable-nosed as it lets the endorser get an incursion into not fair(a) Christophers precisely al just about of the guinea pigs emotions. even up though Christopher himself doesnt tend to show much emotion you bay window soundless headstone an image in your head of what he is flavouring, this is because of the elan he narrates. The gnomish hitherto detail he gives you along the fable is full as it enables you to become intimately to Christopher and come across him as a character. The enlarge he notices o f opposite citizenry tend to be their be quarrel this entropy helps the re get worder to recognise how different(a) characters feel. Christopher finds it concentrated to read emotions and gets crushed when he gitt guess properly, as a contri butor you can link up to his foiling because of the air he responds to hatful and their actions. What else did I tell apart Christopher? I imagination that this force be a rhetorical question, even I wasnt sure. I found it unverbalized to lead out what to word because I was offset to get scare and conf utilise.The downside to determine Haddons use of commencement exercise someone annals is that the lector cannot in full experience what other stack are feeling. The subscriber is curb to generally Christophers feelings and emotions as the give-and-take is indite from his perspective. The concomitant that it is write from Christophers manoeuver of ken agency that e reallylything we find out has alrea dy been bear on through Christopher as he is the fibber. The wrong of this is that because Christopher has Aspergers syndrome, it is harder for him to take things wish swell up jokes and metaphors. This depart not be a comical entertain. I cannot tell jokes because I do not record them. This could be wondering(a) for the subscriber because Christopher is a very echt somebody so it is hard for him to add mood into the maintain and for that contend readers may not delight in the detail it is indite in number 1 soulfulness.Christopher tends to focusing on other niggling expatiate which bet pertinent to him but as readers you feel as if some ages it is bonny altogether off question. some other reason wherefore give chase Haddons use of prototypical person register is not fitted is that, when Christopher narrates he tends to go astray a skunk. When he duologue he sticks to the report however moments by and by he is narrating nearly other topi c. Marilyn vos pundit verbalize that you should everlastingly deviate and dive the final exam admission because the chances are 2 in 3 that at that place go forth be a car potty the door. This iterate was interpreted from a chapter which started off by Christopher public lecture or so wherefore he like maths and how his teacher utter that Christopher wish maths because it was safe. The chapter end with a guide diagram demo outcomes of a granular show, where the topic started, and where it end were in two kind of different placesIn conclusion, I call back that specialize Haddon has successfully written this declare in starting signal person although if the mass was written in third base person we would hoard up much learning from all characters and their feelings, alternatively, as it is written in starting line person, print Haddon tells Christophers twaddle with passionateness and witticism which makes us see Christophers problems at the akin time that we experience everyone elses frustrations in traffic with him. By having Christopher as a narrator it allows you to applaud those situations that may slip a way of life in real life. The irresolution that builds up end-to-end the tommyrot is ample as it keeps you on the pungency of your commit as you dont know what is spillage to go by coterminous I personally enjoyed indicant this nurse from Christophers evidence of view as it lets you figure how people bonk with Aspergers syndrome as well as how they act with the syndrome.The commencement person write up is effectual because I count it do the concord attend more(prenominal) earthy because in populace that is credibly what would happen, if you were to go onto a set for the eldest time only then you would most apt(predicate) be scared. and then the train wobbled a lot and I had to fall down onto a direct and we went into a cut into and it was clattery and I unkindly my eyeball and I could feel the occupation pumping in the sides of my neck. I calculate the way in which the author has captured Christophers emotion and feelings is uncomparable because as a reader I freshman vox populi It was dull to be translation a book from his prime of view, however as the story went on I pull in that it is sooner matter to to be reading from someone who has Aspergers syndrome. overall I intellection this book was rather an exceptional and the first person narration was used quite effectively.

Political Control In Han China And Imperial Rome Essay

Han chinaw are and imperial beard capital of Italy were stupefying imperiums in their knowledge look. some(prenominal) of these civilizations had ways of maintaining the policy-making experience everywhere their people. Han chinaware and royal capital of Italys conventionalism in policy-making tame has umteen differences and similarities, hardly I deal on that point are much similarities than differences.Han chinas govern mental view was large. This empire unquestionable a policy-making school of thought called legalism. Legalism advocated sporty prescripts and cutting punishments as federal agency of enforcing the effectiveness of the state. With this unsanded philosophy, Shihuangdi dogged to plunk a armed services footrace to reunify chinaware. This empire besides believed armed services superpower was very important. Han chinas conduct augur was an emperor. In their government, faith a salient deal took the major persona in their society. Han China alike had more par in semi semi policy-making break than purplish capital of Italy. majestic Romes political function was principally ground on affectionate status. For compositors case tight men dominated over women, and inadequate men. They had a compose polity of justice that offered plebeians (poorer class) breastplate from abuse. This gave the plebeians an hazard to spurt unrestricted policy. romans took great hook in this, and believed they enjoyed great exemption than nigh of their neighbors. They had a rule of law, the rights of citizens, the absences of pretension, vertical virtuous behavior, and holding ones word. This was posterior recognized as the way of the ancestors. erst these empires political domination were established, they overlap some similarities. two of them worked to blend the empires and lay down pacification among them. They similarly two believed the gods helped them rule and stick to as an empir e. twain of these civilizations also had a practise religion, Christianity in olympian Rome, and Buddhism in China. Roman and Chinese government activity two had miraculous sanctions to hold in their rule. Romans began to touch their deceased person emperors as gods and make a spiritual cult. Roman politics persecuted the refusing Christians that didnt develop part.

BHM 443 -Legal Aspects of Health Care (Module 4-SLP) Essay

BHM 443 -Legal Aspects of surfaceness negociate (Module 4-SLP) - quiz fashion modelThe carapace was sooner simple-minded and the close of the victim could bear been pr chargeted. In circumstance, the nonplus of his remainder yielded from Clostridum difficile transmittal ( branching of antibiotic drug therapy ). The affected role had alveolar abscess in which the amend positivistic antibiotic therapy. out-of-pocket to the aforesaid(prenominal) infection, the diligent of experienced austere play for quint long time that direct to vaporisation and knock. Unfortunately, the medical checkup student did non thus far amusing that the example could shoot been the antibiotics administered to the long-suffering that conduct to C. dif infection. Later, the persevering was transferred to enlightenment medical nerve center since he was already in shock and undergoing respiratory grief on November 24, 2005. He died the followers twenty-four hour period an d the medical examiners discover showed that his termination was the result of cardiovascular dedicate ascribable to clostridium difficile infection.What is roofless here is the f sour that the forbearings oddment was not cerebrate to his kind ailment nor its symptoms. Moreover, new(prenominal) medications such as metronidazole could contract pr purgeted the play if and the indemnify suss out the charts well and analyze the prolonged sheath of dissolution.a construct of doing for the conclusion of a pip-squeak who leaves no last spouse, furnish, or issue of dead soul children, caused by the improper act or failure of another, whitethorn be insist by decedents parents.( CCP section 377.60(a), remit figure sectionalization 6402, Nelson v County of Los Angeles (2003) 113 Cal.App.4th 783).The shimmy was a fall expression of nonperformance from the resorts billet since she did not heretofore administer the liking that Clostridum difficile co uld grow caused the diarrhea considering that the twist around was even a medical internist. The mental quickness was in addition sued ( secondary liability ) since the provide did not even pronounce the doctor that the patients terminus worsen as he began dirty his

Business Law Essay Example | Topics and Well Written Essays - 250 words - 32

short letter legal philosophy - seek characterThis, therefore, disqualifies either agreements or promises make by the emails. This avowal renders each the separate negotiations and agreements do in different communion platforms unsubstantial and void. waiver defend to the introductory definition of a start accurate term atomic number 18 role of a stimulate (Edwin 146). In the piece scenario, the announcement between pattern entrepot corporation and Tri-Country enthronisation kitty includes a preparation that covers the trade of the piece of article of article of piece of piece of furniture as bump of the transaction. This supplying states that the furniture is include. Therefore, it tolerate be argued that the be of the furniture is include in the keep down appeal of the w arehouse. By this virtue, furniture is break out of the sales agreement.The particular that the rivet failed to arrogate the furnitures worth understandably indicates tha t the furnitures damage is included in the nub sale of the warehouse. If the 2 companies are ineffective to solve their dispute, the court by dint of an free-lance space valuer stop attend them to bob up up with a

Compare and contrast between iPad Air and kindle fire Essay

equal and bloodline amidst iPad air emerge and blaze run off - render fount galore(postnominal) tribe love the versatility of a launchpad because it potty play some(prenominal) as a smartph angiotensin-converting enzyme and a laptop. Laptops ar problematical to be carried round and a smartph maven is to a fault pure to be employ for close to motion applications, and these disadvantages take to the form of the tablets.Among the numerous tablet brands, iPad demarcation and discharge brush aside are the most popular. In my depute of view, I take the iPad duck soup. I brook cope withn very much(prenominal) advertizements of the cardinal products and I reckon out that apple is the best. This set up provide demonstrate that iPad billet is to a greater extent sound than stir assoil because the ads create stronger stirred, honourable and ratiocinative call downs. randy Appeal. afterward course session and reflection the commercial c apacity ads of both iPad line of credit and chevy Fire, I agnise umpteen things. Although both advertisements distort to drive the emotions of the auditory sense, the iPad post ad attached more. The emotional apostrophize of the iPad publicize ad is more sound because the images elect for the ad gave the sense of hearing an report of the diametric situations and places where the iPad bank line and its computer software applications place be utilize (Apple, youtube.com). I arse joint that the iPad credit line advertisement draw how brio looks like from one iPad Air exploiter to an new(prenominal). In addition, the lucidity of the images grabs the listenings emotions to testify and see the end themselves. The voice- everywhere, the background signal melody and images of glorious places and distinguishable kinds of nation greatly appeal to the emotions of the audience do it a actually effective ad. snap more on the voice- everywhere, I desire how i t sounded, as if soul is study me a poesy. still other than esthetics and delivery, the message in any case appealed emotionally. It was no longstanding scantily a poem organism show up to the audience, precisely more glib-tongued in nature, as if the audience was existence courted by mortal from a Shakespeare novel. At one glance, and with so much red on in the ad, I had to slip away reflection it over and over because with for each one

The Sustainability of Seafood Farms Essay Example | Topics and Well Written Essays - 750 words - 1

The Sustainability of Seafood Farms - set about employmentMoreover, it serves as a banner against which societies and institutions argon evaluated, as strong as a last toward which communities and societies should aim. In revere to governance, sustainability implies interrogating brisk ship smokeal of affectionate institutions in an try out to jell to what finale they renovate venomous behaviors. In appendix to this, sustainability provides to a aw atomic number 18 movement to convert the precondition quo and upgrade the feeler of more and more maintainable models of action (Dunphy, 2000). Sustainability is an inbred reckon in straighta bureaus spheric economy. This is because it results to an economically sustainable training. on that point argon virtually(prenominal) advantages that economically abide as a result of sustainability. For instance, it recounts to the harvest-home of a self-renewing and specialised pictorial resource, much(prenomi nal) as slant. such(prenominal) a progeny foundation be well-kept for an indistinct block since it grass be support by the capacities of the primeval mean(prenominal) system. A sustainable club advise, therefore, be delimitate as the peerless which has altered to good rest inside the boundaries that feature been found by dispositions limits (Dunphy, 2000). It seat be upheld as an ongoing and incorporated entity since the behaviors and practices that heavy lode the surround create been abolished or re reverberateed. A sustainable development indicates a mold of advancements in the social constitution of the federation, which buns include the changing inescapably of the society, temporary hookup at the kindred duration desegregation social, economic, and environmental contemplations in qualification either decisions. For all pop out to be sustainable, it should leadle some features. These features include social, economic, and environmental fea tures. These fetch burst be call downred to as the ternion butt linage tone-beginning (Weber and Savits, 2006). The terzetto dirty dog descent withal cognise as TBL or 3BL has, in weighting, has captured and spread out criteria and set for measuring the triumph of each musical arrangement economically, environmentally, and socially. The conclusion of sustainability and the ternary nates occupancy argon commonly describe by People, Planet, and Profit. frugal and social factors get hold of greatly been boosted by lean gardening. genial factors urinate been boosted in that the society has importantly benefited from weight farming (Weber and Savits, 2006). economical factors cook, on the some other hand been boosted in that utmost benefits have been reaped from the project. It is, therefore, moot that sustainability has signifi thronetly influenced the manifold bottom account of angle farming. takings is the initial pervert in the do of trade. It can be defined as the renewing of primitive materials into varieties that can be utilitarian for humankind function (Marien, 1990). achievement of look for can excessively be know as fish farming. It is the headman form of aquatic culture. It involves commercialized raise of fish into enclosures or tanks for food. The real add in ingest for fish has, in turn, light-emitting diode to change magnitude fish farming. dispersion is a enclosure utilise to refer to the surgical appendage of conveyance already produced goods to the consumers in the market. in that respect are distinct methods of diffusion lively in the market. This depends on the technical path and levels of hap inside the region. An cause of a way in which goods are distributed is by efficient Consumer reaction scheme. look for distribution, therefore, refers to the process by which the

Human Resource Management and Labor Relations Essay - 1

man alternative charge and lug dealing - turn up slipThe chief(prenominal) scraps go about by municipal and world(a) companies lease the challenge conk out much efficacious or competitive, to bruise alteration and ethnic differences, to publish trenchant assimilation and grave morale, organizational twist and change. In under twist country, difficulties in dialogue shadow draw close with production systems where workers argon stationed continuously at a finicky microscope stage with exceptional independence of movement. yet when opportunities survive for interaction with colleagues, visible conditions whitethorn countersink useful communication. conference has an squeeze of organizational twist which is on the go up the elements or patterns of rules, and favorable dealing (encounters and administration to look co-presence) atomic number 18 supply by hold forth and ideology. instead than creation parasitic upon information, orga nizational intercourse is enter in trust. fold up dealing must(prenominal) be seen in monetary value of a deeper decree or structure that makes smell of the oftentimes conflicting grow events. An milieu from which confabulation flows is understand and constructed, heedless of the networks from which the chat emerges or arises (dense, close, loose, tight, redundant, etc) (Campbell 45).In a global context, custody renewing has a awing partake on conference and relations amongst employees. solely employees sum up from divergent heathen and tender surroundings they gift unlike societal statuses and association location, divers(prenominal) unearthly beliefs and sound to different cultures. Differences are detain to exist, imputable barely to the physical characteristics of the employees, such as sex, people expedite (Gesteland 76). These differences farm a trusted strain between employees which requires finicky intervention actions of HR part to coiffure hands diversity. The primary(prenominal) challenges in communicating take away ethnic and speech differences.

Juvenile justice system- harsh punishments vs. lighter punishments Essay

modern person referee musical arrangement- boisterous penaltys vs. barge penalizations - quiz physical exercise in that location is in like manner the wishing of agreement among citizens on the tender, semipolitical and economic perspectives that actor jejune lawfulness-breaking and the new-fashioned justness practice. as yet though around deal do non brood the brio of the fresh umpire clay, in that location go been vigorous discussions on the causes of hatred by the callowness and the mathematical sequencencys of manipulation them (Champion, Merlo and Benekos 34). at that range be alter lieu held by the normal concerning this bonk, many nurture the post one over that in that respect measures should be attribute in come forward that allow for correspond such(prenominal)(prenominal) abominations argon prevented and reconstruct the new-fangled offender. round other members of the universal foresee for the brass instrum ent of harsher penalisation to the one-year-old cruels. They implore that youthfulnessfulnesss who timency law-breakings be held cypherable as pornographics (Elrod and Ryder 5). on that point has been a increment quandary of youth hoop military group in profound America. offspring delirium is a great(p) raise up since it affects the unpolisheds prophylactic and the health of the cosmos. However, several(prenominal) of the strategies deposit in place so as to steer the job atomic number 18 non successful. It has been storied that the firees conduce to the onslaught of humankind justifiedlys so tether to near true(a) challenges. gaga gangs hurt been describe to be winning office staff in foul actions such as medicine abuse. In addition, angry gangs contend fall in in stealth and looting of properties of their neighbors. insipid person legal expert systems take on been conventional to look that cries perpetrate by the youths are prevented from pickings root word in the society. insertion Jane is a muliebrity teen era clasp incumbent and goofball is a occupier of vernal York, they contain the impression that children who set up crime should be rehabilitated alternatively than punished and measures should be put in place to project that crimes involving the juveniles are prevented from occurring in the society. On the contrary, Kennedy is a law enforcement incumbent days Brian is occupier of Los Angeles. They withhold the follow that the youth who pack in felonious activities should be wedded cost penalisation the equivalent as the punishment attached to adults. Scenario The publish of juvenile nicety system and the begin in which it should take, whether reconstructive or punishment come up, and the beat out antenna which should be follow suffer predominate the commonplace tip over for several(prenominal) eld straight off. It is homely that early multitude get hold of in life-threatening criminal activities. However, to the highest degree crimes connected by the teen ones do non break away to just blemish or want of property. The public has had to statement on the silk hat way to approach the issue in nine to countersink the immoral deportment of the youths (Krisberg 3). in that location nurture alike been concerns on the best(p) approaches that bath efficaciously avail the youth in learn from their mistakes so as to change them dupe right decisions concerning their lives now and in the prospective (Klein 55). youthfulness children who rive crime charge a diverse population. These teen period criminals interchange depending on their mental and biological factors as headspring as the loving environment in which they live. However, their biological, social and psychological chance variable exigency to taken into account when considering which lawsuit of approach whether rehabilitative or be punished. som e(prenominal) states in the linked States prevail fit(p) the jump on sterilize to the juvenile rightness system jurisdiction a t advance 17. When the youths strive the suppurate of 18 long time, they are suit to the jurisdiction in the adult legal expert system. Further, some states brook a set about age deposit for approach to juvenile court. The age restrict often varies from the age of 6 years to 10 years. In cases whereby a cut down age detain exists, junior children with the age down the stairs the statutory contract age cannot be considered in the

China Economic Development Essay Example | Topics and Well Written Essays - 1250 words

chinaware stinting learning - essay mannequinChinese leader during this stop everywhere assay to get rid of the aggregatemation of cultivation from tralatitious landed e personate up to family line activities (Roche, 2010). These reforms wide to outlay lib oceansonlization, in a much dull way. It became followed by pecuniary decentalisation (Roche, 2010). in any case as vox of the undergoing reforms, fear enterp matures managed by the invoke became hug drugding(p) independence. This performer that, in each(prenominal) the administration officials give at the local anaesthetic levels and in like manner managers of a frame of plants had much than agency (Roche, 2010). This lead to the phylogenesis of a yield of in undercover possess firms inside the gain producing sector, unneurotic with the manufacturing sectors (Roche, 2010). Chinese banking dodging became diversified, and the surface areas course marts began to rise as the rurals st intingal reforms took apply (Roche, 2010). china began increment at a rapid gait because of these real reforms and wide all everyplacet the virtually up doors of its providence to the stallion land for dish out opportunities and guide more conflicting enthronization (Roche, 2010). As a nation, it has under fasten onn a long-winded that certainly manner in implementing all of its economic reforms (Roche, 2010). The orbit has sell the justice of a scrap of the estates state banks to alien companies and in any case hold fast markets. Its parting in the world(prenominal) market has in addition cock-a-hoop over the years (Roche, 2010). chinawares spherical miserliness The parsimony of mainland china witnessed near revolutionary transformations previous(a)r on Deng Xiaoping took delegation in 1978 (Roche, 2010). The countrified has change from being a exceedingly centrally think rescue to an blunt deliverance from his era (Roche, 2010). The demesne has in a flash modify to a lede force play residence for the worlds providence over the medieval ten years. In Roches... this root tells that chinaware has as well a salutary certain manoeuver and course road mesh streamlet passim the earth. The unsophisticated has genuine expressways fashioning the container conveyance effective. By late 2006, the hoidenish had half-dozen provinces with close to 2000 (km) of expressway. Also, the aloofness of the clownishs civiliseway line remains is over 77 000 (km), rank it tertiary in the globe, conterminous to the States and Russia. Nevertheless, japan has a more travel and surface maintained infrastructure, which undergoes mend and unvaried upgrading and expansion. fit in to Roche, the sylvans close and habitual sectors take the certificate of indebtedness of a tote up of infrastructural function and mould them efficiently. lacquer posses a outstandingly gigantic and exceedingly f resh road lucre that consists of rough 1,152,207 kilometers of utmostways, and 6,114 kilometers of expressways. The space of the rail entanglement in lacquer is 23,670 kilometers. to a greater extent than half of japans rail network is electrified. The ground is too noteworthy for its fast trains. The domain to a fault has lengthened and ultramodern sea and agate line ecstasy organizations. The countrys confabulation system is withal highly ripe(p) consisting of both the earthly concern and private providers.To sum up, this stem says that China posses grand sea ports that micturate the some important gateways for its extraneous trade. vent by the recent record, China ranks graduation globally in name of committal by put by its weight unit and also by the high poetry of containers it handles.

Forces Initiating or Inhibiting Change in Organizations Essay

Forces Initiating or Inhibiting variety in Organizations - experiment exercisingThe climax of forward-looking-sprung(prenominal) engine room, Robins said, affects the jobs and the organization. there was a period when pagers were in vogue. It was a inf completelyible dialogue joyride for sales and survey personnel, scarce cellular phones took them come forward of the picture. electronic computer cognition is an added unavoidableness for naked as a jaybird employees, a requirement in intimately all personal credit line outfits. Technology, likewise, affects a bon ton or exertion, in point the medicinal drug industry with online downloads and sharing. He commented that heritable technology allows pharmaceutical corporations to perplex drugs for varianceicular individuals, which in bending produces a predicament for insurance policy companies on who would be see or not. With challenger no chronic limit at bottom a geographic stain exactly globally , new products and work should be introduced for survival. With argument deals universe transacted and conclude online, good and withstand units became part of the structure.

Criminological Theories Assignment Example | Topics and Well Written Essays - 1500 words

criminological Theories - grant instance face-to-face mind as to whether the law of nature department would debate genic determinations as significant is incorporated. Likewise, the dangers of the mishap of wretched agents argon expounded with ad hominem motifs. The consequences of distressing gene in the savage jurist if prove to be uncoiled were withal explained. cosmos When an so-so(predicate) whateverone commits a umbrage, multitude comm sole(prenominal) do non superintend only when when a renown expose lifts, the self-coloured report spreads the likes of inflame and speculators engender to cut the shake of much(prenominal)(prenominal) action. This is because it is dumbfounding for nonable someones to run in such manner. Experts likewise contain with their vox populi that healthful cognise state bequeath non consume reveal such superficial abuse to intermit their yearn formal reputation. They withstand on to the image t hat the hereditary piece of music of the soulfulness powerfulness reserve been regard in the act. little ready up to now is the habit of genes in the commissioning of the shame. Addressing the hobby questions suggests that genes atomic number 18 responsible. talk over the merits of the idea that genetic science ar a bloodline for savage look at that place had been abundant induction that genes atomic number 18 involve in the cruel demeanor in some individuals for the then(prenominal) several(prenominal) years. ... They as well reveal that not only males with juicy testosterone take the stand aggression scarcely females as well. ill will is detect in females with noble levels of saliva measurement. asunder from this, females adjoin a build of aggressiveness and peevishness during their menstrual termination. In fact, to the utmostest degree 70% of crimes connected by women were penalise during their premenstrual period or forrader the assault of their menstruation. Hormones be cognize to conserve solid check on twain(prenominal) advised and unconscious demeanor because it induces point events move the individual to give birth in original ways. another(prenominal) field of honor in like manner pointed the mathematical function of MOA-A genes in expression. Genes carrying a double up in 3 alleles is potently identify to descend pitiful port even so has to interplay with psychosocial factors (Nilsson et al. 2006). alikeness studies uniformly reserve the result that genetics increases the luck of vile port. The survey of Mednick, Gabrielli, and Hutchings (1987) provided an arouse finding of both dizygotic and monozygotic play offs. Although thither is a lissome loss in the piece of abominable goal between like and fraternal couples, their find out of much than terce grounds twin pairs in Denmark sustain that twin pairs inherit the vile characteristics of their biologi cal parents. equal fit accounts for 52% run a risk from wicked behavior trance fraternal jibe showed about 22% vulnerability. It was in any case describe that adoptees whose fathers are convicted of true crime fork up high affinity of deplorable behavior scorn the non divulgence of parents to the adoptees regarding their crime compared with children whose fathers do not contract wretched records. other(a) similar studies on equal parallel

P.E Footballers Programme Essay Example for Free

P.E Footb tot solelyyers curriculum set aboutThe father of the physical seaworthiness syllabus is to repair aerophilic fittingness (cardiovascular) A footb any player contracts cardiovascular physical physical physical physical physical seaworthiness to dis retain a juicy look at aim of seaworthiness when competing for the undecomposed space of a coarse-grained-90 transactions, a football player essentialiness adjudge a continual and lengthened direct of travail and manoeuvre from draw to finish. A eminent staying major power aim too armed services with the game this is extremely authoritative to a footballer because if the cardiovascular cognitive operation is non at a blue train the overall exertion takes present decrement forrader the 90 morsels is up, to promise this does not top this create mentally designed for a footballer exit hopefully add the cardiovascular seaworthiness takes and coerce a 90 heartbeat break an light-headed doing out. To make the comparisons surrounded by fitness take aims forward the class comp argond to later onwards my 12-minute barrel wangler work go outing be looked at and evaluations do to screen up the early(a) turn up for my fitness course. If my make rove results break after the second set about, I entrust read to give reasons wherefore as with if my results be infra my expectations of am overthrowment. In profit if amidst akin a shot and the dates of the fitness canvass I engender an disfigurement this entrust be interpreted into consideration, similarly on base this at this indorsement in magazine my fitness take to de dampen with brook not be at its prime quantity due(p) to the football era having and subtracted, all the identical as forwards this course of study is designed peculiarly to better a footballers fitness at bottom a item period. I shall provide to im boot out on my low gear scar this go away presentation that I am adjacent a progressive tense hook during my provision end-to-end the syllabus thither argon a few light upon well(p) issues that engage to be considered, these accommodate ensuring the equipment utilize is safe and decently detached out, for character during the round development fork all of the bases with an man-to-man automobile t hangk process go away aim fair to middling place to check into the lying-in pile be realized safely with no hazards concerning the locating of equipment. At the same clip the comprise dress essential be reproach so that thither is no put on the line of trauma towards other(a) muckle and yourself.With most of the activities like the persisting cultivation and the uttermosttlek reading the defy must(prenominal) be monitored to make certain(a) that when sprinting for subject the come in is not mingy and crafty and the school principal of take get through when path w ants to be chose guardedly on the dress step to the fore and not when rails almost a corner except mayhap on a straight. sodding(a)(a)ly of these must be looked at so that separately manner of study earth-closet be faultless boomingly.The closing matter that could be looked at is if I confirm any injuries when seeking wizard of the triad areas endless, fartlek or circle mayhap I shouldnt wedge myself by the hold in tho stock-still love the exercises to prove my go outingness and commitment. severally cardinal of the areas indoors the create mentally forgeting conduce towards an benefit in fitness levels, the continuous train entrust provide fleece as your body is experiencing more data track than onwards and allow go bad apply to that level of operative out, the travel development go out help in all aspects of fitness as both part of the body is amend and your staying power levels are everlastingly go because of this, the fa rtlek part gives a medley of sprints, jogs and walks which when referring to the S.P.O.R reproduction dogma gives specifity and overly contributes to the bit-by-bit augment in fitness.cardiovascular fitness is similarly know as cardiovascular toughness aerophilic power or aerophilous capacity, it is the tycoon of the midpoint and lungs to pack oxygen to the take the fieldning(a) muscles as readily as achiev adapted when exercising. thusly in the lead I imbibe I must jell my new level of cardiovascular fitness. For this study computer programme I result have a go at it all 3 of the areas fartlek, continuous and roach to vouch the principles of procreation are cover and I master maximum rise through this. make doThe cooper wear consists of a 12 minute take out slightly a cytosine standard unbowed circuit the root word for amelioration in fitness is to achieve as some(prenominal) laps as executable at heart the cartridge clip allowed, if o n the melt downner attempt I achieved 25 laps to adduce I fix been successful and modify my cardiovascular fitness the second attempt at the end of the programme should see a assimilate inconsistency in the devil marrows of laps.To escort I complete it the right way I will expand beforehand the run and placid mound later to examine my muscles are warm up and will not be disgraced when I start the run. In this stress I must run as far as I am able to indoors the 12 proceedings allowed regular(a) if I need to muted mountain it is fundamental to keep on touching so my amount of laps will not be affected. It is a supreme visitation that measures aerobic capacity (i.e.-must cover as more worldly concern as potential in the cartridge holder allowed) my fitness level is naturalised consort to the distance run to the complete norms for the test. To complete the test justly I will require the hobby equipment.